What is beamvertising?
Shock horror there isn't even a Wiki on this.
Simply it's projecting a moving image onto a public surface. It's the latest evolution of projections which started with stills (and the infamous Ministry of Sound on Buckingham Palace) and Gail Porter on Houses of Parliament.
One of my favourites of all time is this:-
And they're now being used in ATL campaigns such as this for the Sony Vaio from Saatchi's in Sydney.
It doesn't stop there, and it doesn't have to be on a building. Why not go proper guerrilla with street teams as digital billboards.
No comments:
Post a Comment