... do this before (Beijing Olympics 2008 street marketing innovation)

I love what Mini Cooper did for the Olympics. They dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis.



Samsung did something nice too. Giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods.



Nice use of creativity. Let's see what 2012 in London throws up.