.....online advertising for dummies (i get asked alot ,so here they are)

DON'T DO IT. BUT IF YOU DO, THESE ARE WHAT...


Standard media are small filesized units (e.g. up to 30k filesize). They come in a range of formats – banner, leaderboard, MPU, sky, supersky, popup.
Rich media units are usually created through Macromedia Flash and are of larger filesize to the standard units. An increased level of colour and imagery can be used due to the larger file size available. They can be in the standard formats or the extended formats.

Formats
Banner ad – this is usually 468x60 pixels and is generally located to the top or the bottom of a page
Leaderboard – slightly larger than a banner, this is usually 728x90 pixels and is located to the top or bottom of a web page
MPU – 300x250 pixels, 300x200 pixels or similar. An MPU (middle page unit) is centrally located on the page
Pop Up – 200x200 pixels. This unit appears onto of the webpage in a separate browser
Sky – 120x600 pixel unit usually positioned on the sides of a web page
Supersky – 160x600 pixels, slightly bigger than the sky and again, usually positioned to the side of a web page

Floating or overlay - This unit floats across the users screen or lies above it
Expanding – This advertisement expands from a standard unit (e.g. banner, sky) across a web page over the content being viewed
Polite loading – A unit which allows very high filesized ads by downloading it in smaller pieces. Thereby minimising disruption to the content being viewed
Interstitial ad - A page of ads is displayed before the requested content
Wallpaper ad - An ad which replaces the web page background