This is awesome- the new site from Lacoste celebrating their 75th anniversary, with a look to what the future will be for them, 75 years from now.
It's got everything I love:-
A viral video that's not overly branded and that leaves you with the WOW, OMG and WTF response. Beautiful shot, stylised, and edited. It's viral- I'll pass it on.
You click through to the site, and the experience doesn't let you down:
The loading bar means something, they've done something with it.
Nice user of ticker tape news of UGC entries.
I've skipped the video- I've seen it before. What else is there?
Nice navigation bar.
Andy's vision. Really nice, gritty and urban. And the tool bar is a dream. Everything i want to do with it's in there.
Share your vision- brilliant. Really good use of other people's contributions. And delivered in a nice way. Not dissimilar to the Boeing World Design Team though the site isn't live any more- 120,000 entries later)
Gestures- nice retro look at things.
Equipment- I was really expecting the hard sell here but was again pleasantly surprised. Not boring. Good info-tainment. I learnt something, and enjoyed learning it. All rich content with no duff buffering.
Downloads- Ok, nothing special here but it does the necessary.
Maybe I'm in a particularly happy mood today, but this site and experience has re-invented my faith that people are doing good stuff with branded content and film.
Credit where credit is due- well done French agency, Megalos.net
And also thanks to the (thefwa) favourite website awards for letting me know, and you're now in my bookmarks.
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