....take Mr Ben online, brand funded journeys?

Remember Mr Ben? He went into the store- changed outfits- stepped into another world.
you never knew where but you knew he'd always return.

I'm sat at my desk- and either jump into virtual communities for some escapism, or search down some I'm feeling lucky route.

Why doesn't a brand take this on?
You go into a virtual store- choose an outfit relevant to where you want to go- pop out the back of the cupboard into another world where you surf (not dissimialr to the orange ballon race) and discover new places.

some great video journeys to be had.......