...do this earlier? Let users choose the ending to Virgin Mobile ads

You've probably seen Virgin Mobile's "All you can eat" online, TV and print
ads plastered everywhere lately. Virgin has come up with a competition to
coincide with their campaign giving you the opportunity to get your ad on
TV.

In a clever twist, Virgin has half-filmed three TV commercials based around
bizarre events happening at a 1950's American diner and they want you to
write the endings, and yep you guessed it they're throwing in an awesome
prize for the one they select as the most kick-ass.

You can storyboard the endings to "Mafia Kidnapping", "UFO Abduction", or
"Police Getaway", and win the ultimate road trip adventure, starting with
one-way flights for you and a friend to Cairns, $5000 cash, a Canon HD
digital video camera, a phone. and that's on top of them making your winning
ad and it going on TV! There are also tons of runner-up prizes.

As a creative tool, they've designed a very nifty flash app that you can use
to draw on top of the TV commercials to design, preview and share your
entry. The more out there the entries the better!

Check out the 15-second TV ad stubs, the gallery of entries already
submitted

Virgin Mobile user generated / created ads