Friday, 23 May 2008

Special Effects

I've always been intrigued by special effects layered on top of existing footage.

i came across this company and site

There's some great content on here though and some is really disturbing. Why didn't they put a massive health warning on clip number 2! OMG.

Whilst on the subject of special effects, it's not a massive leap off topic to share the latest from The Viral Factory.

They've been consistently pumping out some great work for Samsung over the last year and here's the latest. A very entertaining 2 minutes that flies by. Love the audio as well.



"It's good eh".

But..... why haven't they opened the campaign up to user generated illusions?

I'd love to see more brands using optical illusions in their campaigns. It generated buzz, interest and participation. It makes great social currency. Like these:-





More great ones here at moillusions.com

and my favourite-

Life's too short for the wrong job


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