I love what's been happening with outdoor sites over the years, particularly digital sites.
We've been able to plug our devices into them, or receive content squirted from them. Some highlights include:-
Nokia interactive Bus stop ad.
In London Nokia gives you something to do while waiting for the bus: You can play a game of memory on the interactive N95 touchscreen ad
Thomson local ad.
Here’s a short clip of a Thomson bus ad which adjusts its advertising message to the location of the bus, in this case Charing Cross. It seems that the idea behind the Google Adsense bus billboard is brought to life.
But what about physical squirts, not just digital bytes?
I love this campaign in Vancouver promoting Science World, a non-profit, science-focused educational organization. It's a sneezing poster site to demonstrate the fact a sneeze can travel 12 feet and hover for three hours. Gross.
What next?
Bad breath.
Dandruff.
Perfumes.
Body odor.
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