We saw this campaign last year from Ray Ban and it went down a storm with more than 8 m views and loads of awards.
It captured a lot of attention because it's got that WTF response- it is real, is it fake, CGI, how did they do that? All the things that ignite buzz and interest online, just like the CGI for a Levis campaign in Iceland last year.
So what popped up on my radar recently that I've been following? Well, Levis and a rip off, of the Ray Ban ad.
Do i like it? Of course.
but what i'd love to know and see a clip of is:-
Was he wearing protective kit?
And most importantly where are the out takes? surely these would have been even more viral.
I'm looking forward to the law suit.
8 out of 10.
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