How many years now have we heard that it's the year of mobile?
Who has actually produced successful mobile campaigns other than the entertainment and one or 2 automotive brands?
Finally Vodafone has announced it will include mobile internet access in its pay monthly tariffs.
Maybe the worm has finally started to turn.
Mobile operators should have made mobile browsing free years ago. It would certainly have speeded up adoption.
4 years ago i remember a service called Flix that downloaded a java client- a vidlet onto your mobile desktop. 2 clicks later and i was watching mobile clips, at £1.50 for entertainment, and £4 for adult. Flix made money when you slept, but obviously bandwidth charges were far too costly for many.
And then a year after that Bacardi launched B Live Radio. The first brand funded mobile radio station. It was free, but depending on what package you had could mean paying up to £10 for half an hour's listening pleasure. Not a good option when Bacardi would rather have had £10 spent on their liquids. Bacardi should be commended for launching this globally, despite the limitations and lack of support from the telco's.
i pay enough for my mobile service. I shouldn't be penalised for using the features that the likes of Vodafone are pushing for their own commercial objectives.
Come on networks- give me free bundles! (Ad funded if necessary!)
No comments:
Post a Comment