....at least have more than 1 stunt for the Mini!

New campaign just out by Mini that's whizzing around the blogs.



Mini has a tough act to follow with this campaign. They did some great stuff in the past.

but this is really naff.

When I got the link, I had no idea what to do. I tried typing in expressions and getting error, but no explanation why. Then I kept forgetting to tick the terms and conditions. Eventually it loaded and the intro animation was nice, but then my excitement stopped.
So the car smashes through the front page of the image or URL. So what? This is a really old idea.

Why couldn't there be more than 1 car stunt? Why couldn't I choose or suggest, how the Mini dealt with it? Why didn't it do something more with the uploaded image?

We've seen some great viral/engaging work in the past such as this,



and the rest of them are on this microsite.

Even the tv spot was great.

Why didn't they re-enact some of the most awesome car stunts of all time? Bond, Bullitt, The French Connection, Hooper, The Italian Job, Matrix Reloaded?

2/10 for this, and that's being generous to the design.